“We build intuitive experiences for a multi-faceted world”
Grocery stores anchor communities across America. From cooperative networks in New York, single stores in Albuquerque food deserts, to expanding regional chains in the Pacific Northwest. They operate on thin margins, serve diverse populations, and rarely get the tools they deserve.
We're changing that. Our products let independent retailers compete with Amazon and Walmart. We're building tech for dignity and access on both sides of the register. Our design team mirrors our diverse customer base: we come from different backgrounds, united by the mission.
We're cross-disciplinary because grocery demands it. The customer experience doesn't live in one place, so neither does our work.
We meet grocers where they are: at the store. We help receive stock from vendors. We dig through paper reports to find workflow inefficiencies. We understand these businesses inside and out; not from dashboards, but from loading docks.
Our approach is field-first. We concept quickly and design for real-world impact. We use the latest AI tools to accelerate our craft, but we're just as comfortable with paper prototypes spread across a folding table in the break room.
“Multi-device, multi-context”
Design for the register, the aisle, the office, and everything in between.
Our grocery stores deliver impact where it matters most: at the local level, in communities that need it. Free grocery resources for families struggling to make ends meet. Independent businesses staying alive in food deserts where chains won't go.
“We’re creating access with dignity”
Ready to shape the future of neighborhood markets?
Join Us